March 13, 2018

True North Travel Design joins Pique Travel Design

It is with great pleasure I announce that after deep consideration, I have accepted the role of Development Manager with Pique Travel Design in Excelsior, MN. They are an innovative and award-winning Virtuoso travel agency specializing in custom designed trips, cruises and group escorted tours offering a four-star experience or higher.  This position will marry my three passions of education, travel, and philanthropy. I will head the planned giving Pique engages in with key non-profit organizations and donors. I will be directing the development and expansion of Pique’s independent contractor program, while providing training and mentorship to emerging travel advisors. I am very excited to join this leading agency and change the game with them.

 This means that True North Travel Design will close its doors April 1, 2018. All current clients will remain my clients, but under Pique’s name. You still get the same great service, attention to detail, perks and VIP treatment, plus a dedicated team of experts to support us.

Thank you for trusting True North to plan your dream vacations, and I truly look forward to our new chapter with Pique.

For more information about Pique, visit I can now be reached at and 612-605-4677.


True North Travel Design is a full service luxury travel agency in St. Michael, MN, specializing in working with discerning people of all abilities to design off-the-beaten path luxury travel.  Working with True North to craft your next dream trip means you receive VIP service, special perks, and exclusive amenities at the best luxury hotels and resorts in the world. Many travelers have already found that using True North Travel Design is the key to saving time and bringing peace of mind to the travel planning process. Find out for yourself how easy it is to plan your next trip with True North.

Tracy Larson, Founder

I started True North Travel Design because of you, the traveler. Before I started True North, friends and family were seeking my advice and expertise on travel. Despite all of the online resources available to them, they were suffering from information overload. What they were looking for was honest, reliable, and knowledgeable guidance on planning their travel. And so began True North Travel Design.
I have nearly 20 years of travel and hospitality experience. I spent most of my adult life traveling around the world to expand my worldview and experience the world first hand. I am a Certified Accessible Travel Advocate and hold Master’s level degrees in Conflict Transformation and in Urban Education with a license in 5-12 high school social studies in the state of Minnesota.
My favorite destinations are the Italian Riviera, Bavaria, Rwanda and the North Shore of Minnesota. Follow me on @instagram to see where the road less traveled brings me. Check out the map below to see where in the world it took me and my clients.
Green: my travels               Blue: my client’s travels.
Why use True North Travel Design to plan your next adventure?
TrueNorthTravelDesignLogo (1)Leading Agency
Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization draws upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than $15.5 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. I am proud to belong to this network.
Convenience and Peace of Mind
Even after many hours of research, it’s still hard to know if you made the right decision. Working with True North provides you peace of mind so you can enjoy the planning and the anticipation of the trip. You get an advocate in the industry to work on your behalf before, during, and after every trip. That’s peace of mind you can bank on.
Insider Knowledge 
Clients view me as a trusted resource whose industry knowledge, global relationships, and personal experience add tremendous value, and makes luxury travel planning more enjoyable. You receive validation of your own research and insightful recommendations to tailor each trip to your preferences, interests, and budget.
You will have access to the same, and often better pricing than available online, and you will receive VIP luxury benefits, amenities, access, and extras that you can’t get on your own.
VIP treatment
You gain access behind the velvet rope to experiences you never even dreamed were possible.  After all, you can’t VIP yourself, but True North can by securing you exclusive entry to events, private tours, and more.


We contacted Tracy of True North Travel Design based on a recommendation from our former travel agent. What a find!! We came to her saying we home school our 4 boys (ages 10, 12, 14, and 16) and we would like to travel to Thailand both as an educational trip and a vacation. Oh, and we like off the beaten path adventures and tend … Read More Tracy & Aaron VanOort: North Oaks, MN

Tracy & Aaron VanOort: North Oaks, MN

Tracy is awesome. Bottom Line. A couple months ago my family and I decided to go on one last family trip before engagements, kids, weddings, etc. We asked Tracy to find us a family resort that was beautiful and was surrounded by activities and culture we had never experienced. Not only did she meet our expectations, she went above and beyond to the extent … Read More Brent Murray: Woodbury, MN

Brent Murray: Woodbury, MN

We needed last minute help with finding a place to stay for a photography class in Grand Marais, MN, in the middle of the hectic Fall Colors season along the north Superior shore. There was nothing available for 100s of miles, literally, that I could find. Tracy said she had worked with some of the Inn keepers in the Grand Marais area and will … Read More Shaban Nazarian: St. Paul, MN

Shaban Nazarian: St. Paul, MN

It was amazing. Even that word falls short. You hit the goal of helping me create a dream trip for the family. One of the best indicators for me was when the family would be sad to leave one location, only to have their faces light-up as we rounded the bend into the next location. We enjoyed the variety of cities, food, weather, people, … Read More David Brewer: Mission Viejo, CA

David Brewer: Mission Viejo, CA

We used Tracy’s expertise last winter to book a vacation to Puerto Vallarta. Tracy was able to find a great resort at a price within our given budget. When we got there, our room was on a different floor than our adult children’s room. Although the room had a great view, Tracy was able to change our room to be next to our kids … Read More Theresa Murray: Prescott, WI

Theresa Murray: Prescott, WI


True North Travel Design
St. Michael, Minnesota
Call 612-986-4855
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