True North Travel Design is a full service luxury travel agency in St. Michael, MN, specializing in working with discerning people of all abilities to design off-the-beaten path luxury travel.  Working with True North to craft your next dream trip means you receive VIP service, special perks, and exclusive amenities at the best luxury hotels and resorts in the world. Many travelers have already found that using True North Travel Design is the key to saving time and bringing peace of mind to the travel planning process. Find out for yourself how easy it is to plan your next trip with True North.
Tracy Larson, Founder
I started True North Travel Design because of you, the traveler. Before I started True North, friends and family were seeking my advice and expertise on travel. Despite all of the online resources available to them, they were suffering from information overload. What they were looking for was honest, reliable, and knowledgeable guidance on planning their travel. And so began True North Travel Design.
I have nearly 20 years of travel and hospitality experience. I spent most of my adult life traveling around the world to expand my worldview and experience the world first hand. I am a Certified Accessible Travel Advocate and hold Master’s level degrees in Conflict Transformation and in Urban Education with a license in 5-12 high school social studies in the state of Minnesota.
My favorite destinations are the Italian Riviera, Bavaria, Rwanda and the North Shore of Minnesota. Follow me on @instagram to see where the road less traveled brings me. Check out the map below to see where in the world it took me and my clients.
Green: my travels               Blue: my client’s travels.
Why use True North Travel Design to plan your next adventure?
TrueNorthTravelDesignLogo (1)Leading Agency
Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization draws upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than $15.5 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. I am proud to belong to this network.
Convenience and Peace of Mind
Even after many hours of research, it’s still hard to know if you made the right decision. Working with True North provides you peace of mind so you can enjoy the planning and the anticipation of the trip. You get an advocate in the industry to work on your behalf before, during, and after every trip. That’s peace of mind you can bank on.
Insider Knowledge 
Clients view me as a trusted resource whose industry knowledge, global relationships, and personal experience add tremendous value, and makes luxury travel planning more enjoyable. You receive validation of your own research and insightful recommendations to tailor each trip to your preferences, interests, and budget.
You will have access to the same, and often better pricing than available online, and you will receive VIP luxury benefits, amenities, access, and extras that you can’t get on your own.
VIP treatment
You gain access behind the velvet rope to experiences you never even dreamed were possible.  After all, you can’t VIP yourself, but True North can by securing you exclusive entry to events, private tours, and more.